The Arcot Advisor - Did You Know

   
 

Take the Sting Out of Holiday Shopping This Year

Over the past several years, consumers have shopped online because it's convenient, saves them time and keeps them out of heavy holiday traffic. Usage has increased dramatically since 2005 and this trend is expected to continue.

With this in mind, every Internet shopping site wants to reach millions of users and maintain competitive edge in a growing market. But, for both consumers and merchants, the holiday shopping season is also a dangerous one and security risks threaten the success of online markets.

'Tis the season to be careful
In order to stay successful and keep customers, online merchants must accomplish two goals:

  1. Protect cardholder identity by preventing theft.
  2. Keep transactions easy and straightforward to maintain the convenience of online shopping.

How can a merchant balance these needs? While preparing for the 2007 holiday season and publicizing fraud-free online shopping, merchants and card processors should first consider using the 3-D Secure Authentication programs offered by Visa, MasterCard and JCB, to reduce liability.

To protect consumers while keeping the purchasing process simple, consider the combined strength of Arcot TransFort™ and Arcot RiskFort™.

TransFort prevents theft
To help both card processors and merchants, as well as protect shoppers, Arcot co-invented the 3-D Secure protocol with Visa and launched the TransFort Product to support the Verified by Visa, MasterCard SecureCode and JCB J/Secure programs.

Today with some 11,000 banks, more than 100,000 merchants and millions of users, Arcot's solutions give issuers, merchants and cardholders the right balance of convenience, cost and security.

  • TransFort for Issuers enables an issuing company to offer enrollment and authentication services to cardholders and merchants that are fully compliant with Visa, MasterCard, and JCB security standards.
  • TransFort for Merchants allows a merchant to authenticate the identity of any cardholder who has enrolled in a 3-D Secure compliant program and take advantage of the liability protection offered by the issuers.
  • RiskFort is risk-based authentication that provides an additional layer of real-time protection against fraudulent shoppers. Invisible to legitimate cardholders, RiskFort analyzes a range of data in the context of each transaction and measures the fraud potential of every transaction.

Tell customers about TransFort protection
TransFort, combined with RiskFort, provides an extra layer of security against fraud while balancing all the other factors, including being invisible to customers. Consumers can shop with confidence knowing RiskFort examines data to prevent identity theft.

TransFort and RiskFort authentication solutions offer two significant benefits for customers.

  1. Protects them by identifying, challenging and blocking any fraudulent transactions, making online shopping safer.
  2. Combined with 3-D Secure Authentication programs offered by Visa, MasterCard and JCB, it simplifies the shopping experience for most transactions.

For further information about Arcot's software-based security solutions, contact Arcot at 408-969-6100 or visit www.arcot.com.
 

 

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