2009: Discover What Your Competitors are Planning

You never want to fall behind your competitors, but in the current economic downturn, that business principle can mean the difference between success and failure.

So what do other business-to-business marketers have up their sleeves for their online focus in 2009? A recent survey of marketing executives by Datran Media reveals a resounding consensus: 68.3 percent of respondents said that email marketing takes first place in their budget.

Why email? Marketing experts are moving their budgets toward more email communications because email costs less than traditional direct marketing, it brings a high response rate and return on investment, readership and responses are trackable, and it’s easy to customize. These characteristics make email marketing effective for addressing the Datran Media survey respondents’ most important marketing considerations, including:

• Engaging customers and being more relevant in their everyday lives
• Maximizing behavioral targeting in marketing efforts
• Targeting marketing based on user online behavior
• Improving email marketing segmentation
• Measuring on-line marketing success

The urgency of these priorities mean that your competitors aren’t just sending more email; they’re honing their strategies so that they are communicating more effectively with customers and prospects.

If you want to sail smoothly in choppy waters, you’ll need a reliable mode of communication with your current and potential customers. Your email marketing campaign will not only be your raft; it’ll be the compass pointing you straight toward success.

Do you want to know what your competitors are doing with their email marketing programs? Proven Systems can find out for you, with no obligation on your part. You can reach us at (800) 720-5398 or info@provensystems.com.

Get a no-obligation evaluation of your current email newsletter marketing practices.

Contact us by: Email: info@provensystems.com Phone: 800.720.5398 Web: www.provensystems.com