How Many Touches Does It Take for a Customer to Remember Me?

Although there's no proven scientific answer to this age-old question, marketing research suggests that consumers need to see a brand seven times before it really resonates. In marketing circles, this truism is known as the Rule of Seven, the antithesis of the haphazard "throw it out there and see what sticks" type of pseudo-marketing strategy.

The Rule of Seven focuses on using marketing to create customer relationships. Because good relationships are built on liking, trusting and having rapport with someone, it is obvious why relationship marketing takes more than one impression: Trust isn't built in a day — or in this case, a single marketing touch. Neither is rapport.

In her marketing blog, Andrea J. Stenberg asserts, "It takes time for people to get to know you — remember your name, your offer, your message. Once they know you, they need time to get to like you — and your business. Over time, they'll eventually start to trust you. Once they trust you — trust that you're honest and provide true value — then, and only then, will they be ready to buy."

Thus, good marketers understand that marketing is an investment of time, money and patience. If executed correctly, this investment can yield not just prospects who remember your brand but customers who actually buy from you.

If you are looking for a way to increase brand recognition and consistently communicate with your customers and prospects through email marketing, contact the professionals at Proven Systems at (800) 720-5398 or info@provensystems.com for a no-cost consulation.

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