Lattice 3D - Technology Times - Industry Update

Are You Ready For the New Reality?

3D is making headway in business. As the technology becomes more of a reality and companies realize that using 3D is easier than ever, 3D visuals will be mainstream in a variety of communication tools.

The growth of 3D

In 2001, Jon Peddie Associates predicted a blistering growth in 3D usage in Web sites in coming years. 3D use has indeed grown in Web sites, but it doesn't stop there: a growing number of companies are using 3D in applications such as marketing literature, Web sites, and reports.

Complex 3D interfaces and the 3D Web have become cost effective because:

• 3D CAD/CAM design data is now widespread, enabling its reuse for Web sites.
• 3D files can be compressed while maintaining high visual fidelity.
• Non-engineers can automatically create interactive 3D-aware Web pages.

Perception and reality

As 3D continues to grow in both personal and business applications, demand for 3D in communications and management will steadily increase. As it does, the growth of 3D may very well shape future perceptions, as increasingly immersive visual cues enter the business world.

Considerations moving forward

For businesses to remain atop this trend, an increased understanding of 3D and its future role in our society is necessary. As companies continue to seek more personal connections and relationships with the public, 3D communications will emerge as one more way to cut through the clutter.

To learn more about 3D applications, visit Lattice at www.lattice3d.com.

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