PCS Global - Driving Relationships

In today's economy, with floor traffic down 26 percent, can you afford to lose a single phone lead?

Nowadays, people don't go to dealerships to browse for cars. Instead, customers do their research on the Internet, sometimes as much as 30, 60 or 90 days before they decide to make a purchase. But because people are doing their own research, when they do contact a dealer, they are nearly ready to buy. In fact, 80 percent of people who call your dealership WILL BUY within 3 to 10 days.

But here's an interesting twist: Of those 80 percent who buy, 86 percent will buy a different car than the one they called about. Thus, the goal in answering an inbound call is not to sell the car — it's to SET THE APPOINTMENT. But that concept is tough for many sales people who want to jump to the sale right away.

When Talk Ain't Cheap
Now, all your phone handlers — new or struggling phone handlers, advanced phone handlers and even mentors — can learn:

to know what customers really want when they contact your dealership and capitalize on this knowledge
the philosophy behind the proven process
the benefits and differences between selling a car and selling an appointment over the phone
to build rapport and develop relationships that make buyers into customers for life
to understand your customers' personalities and how to speak their language
the 7 components for In-Bound and 10 for Out-Bound phone calls and how to make each one a potential floor-up
to increase appointment ratios up to 300 percent
advanced appointment-setting methods used by BDCs and RMCs who show three to five times and sell two to three times above the national average

Live demonstrations of "best-in-class" to "I can't believe my ears" phone calls you won't want to miss
Intensive small group learning, reinforced with real phone call handling practice
Follow-up on each participant's progress with available in-store consultations

Join Us
Mark your calendars now for our fall 2008 When Talk Ain't Cheap workshop dates:

All workshops take place at PCS-Global's headquarters at 141 N. Center Street, Suite 202, Northville, MI 48167.

Class times are Monday noon-8p.m., Tuesday 9 a.m.-9 p.m., and Wednesday 9 a.m.-3 p.m.

To register, call 888-481-8771 or contact us by email at jbacon@pcs-global.com, online at www.pcs-global.com or by faxing your registration form to 866-471-8644.

Specials and Discounts: 4th Quarter Special
We are currently offering When Talk Ain't Cheap at a substantial discount of the regular price of $399 per day. Register now — space is limited to just 10 participants per class!