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Welcome to The Link
The Link, ProLink's quarterly newsletter, has been created to inform all ProLink employees, partner courses, and the golf industry as a whole about current company standings as well as any initiatives we are developing to continue ProLink's growth. In this, the inaugural issue, I am proud to announce that ProLink is experiencing a record 2008. Since the first of the year, ProLink has grown exponentially, both financially and in terms of our client roster. We now boast the largest course list in company history, partly because we have experienced a greater than 90-percent renewal rate from current courses — those that have extended existing contracts or upgraded to the ProStar system. Contributing to our high renewal rate is ProLink's promise to be a trusted partner. We are committed to providing excellent service through installing software upgrades, implementing the highest customer standards in the industry and finding new ways to bring added revenues to our courses. Customer service continues to be a top priority at ProLink to ensure quality performance. Our field service staff is the largest in the industry and will continue to visit partner courses regularly for proactive maintenance. In addition to this personal service, ProLink's corporate office is currently undergoing construction to expand our customer support facilities so that we can better service our partners. Along with the improvements to our support center, we will be adding customer support representatives to expedite the process of resolving any and all ProLink issues. One of our main initiatives in 2008 has been to grow the media division of ProLink through advertising to bring each of you added revenue. Selling advertising on a national level is very challenging and takes a focused, long-term commitment and approach. We are dedicated to creating a relationship between national advertisers and you, our partners. ProLink's current long-term strategy is to build loyalty with the BIG brands that always have budgets to spend in the Golf market. ProLink is spending more than $1 million a year in this effort to build a meaningful business for us both. Building these relationships will take time, but we are committed to creating a strong media network. Furthermore, ProLink has been expanding our global footprint in 2008 through the addition of new brand partners. International companies in France, Spain, the United Kingdom and Canada have joined the ProLink team to distribute our product worldwide. We look forward to maintaining a strong partnership throughout 2008 and to keeping you up-to-date on the happenings at ProLink. I look forward to telling you about new and exciting events in our next quarterly letter. Sincerely, Larry Bain |
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Many of you have seen the advertising efforts come to fruition in recent months. ProLink has launched its first all-network advertising campaign with AT&T's yellowpages.com ads. It is our hope that the three-month test will result in a long-term commitment, bringing added revenues to you. Michelob, Toyota and Cadillac have also partnered with us in previous months. Over the next several quarters, we hope to be adding brands such as ESPN, Bank Of America, American Express, Buick and Ford, as well as renewing our partnerships with Michelob, Toyota and Cadillac. ProLink is continuing to grow; just last week we entered into an agreement with Fox to drive integrated advertising sales across multiple digital mediums. 
