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Can You Hear Me Now?Not many businesses need convincing of the importance of business continuity. From backing up data to storing critical, confidential information, having a “Plan B” is a no brainer. But businesses now show a heightened sensitivity toward the impact on the bottom line that voice services play. There’s lost revenue from customers not reaching you, missed transactions, and reduced employee productivity. But how do you measure the loss of customer confidence and brand equity? A 2005 Business Continuity National Summary of Results from the Economist Intelligence Unit points out that one in every five companies experiences a major disruption to service every year. Companies also responded that 44 percent of them experienced a $100,000 impact and 19 percent said the number tallied between $100,000 and a half-million dollars. That’s no small change. Alexander Graham Bell invented the telephone almost 150 years ago. Businesses simply aren’t willing to go without the most basic business tool when battling their competition. Especially when the damage may prove irreparable. |
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