Sales Training – Road to Success

US Spine Sales Force hopped aboard the training train in Washington D.C. on Sunday, April 15, 2007.

The first stop was the US Spine Product Fair led by the US Spine team of Sales, Marketing and Professional Education. Each sales representative spent ample time at various stations including Preference™ 2 Spine System, Phantom™ VBR, Origin™ Allograft Bone, Element™ Bone Substitute, Outlook™ ACP and the Facet Fixation System™ to learn about the features and benefits of our arsenal of products. They were able to meet with Neal Pachtman, Vice President of Corporate Accounts to gain the tools needed to leverage the HCA/HPG contract US Spine has put in place.

The second stop was the presentation by Mark Falahee, M.D., orthopaedic spine surgeon and inventor of the Facet Fixation System. His lecture provided the sales force with an in-depth look at facet fixation versus traditional pedicle screw fixation, the design history and rationale, pre-operative planning including imaging and diagnostic testing and biomechanics. Surgical Technique was discussed in depth followed by a section devoted to Reimbursement and case studies.

Following the presentation was stop number three – the laboratory session. Each sales representative was trained in instrument preparation and surgical technique. Each were required to complete several approaches on sawbones and ample time was provided for Q&A.

The train made its last stop at the roundtable discussion with Doris Blake, President of US Spine. All in all, we achieved our goal of providing the sales team with the tools they need to be a resource to their customers. Next stop, the road to success!

Copyright © 2007 US Spine