The Gift of Global
Despite a slump at the turn of the century, financial markets have enjoyed revenue growth exceeding 11 percent over the past decade. Nevertheless, firms serving the world's largest markets — including the United States, the United Kingdom and Japan — are finding it difficult to grow when solely focused on their own mature markets.
According to IBM, 60 percent of the future growth for all organizations will come from nontraditional places – what analysts are calling "prospect markets." Their contributions will exceed twice those of mature markets, and they could soon have asset bases that rival their peers.
As these markets shift and the prospects emerge, the world is getting economically flat. Most executives admit that their firms aren't operating in an integrated way globally, according to an article in BtoB Magazine.
Why the opportunity shift?
Three globalization trends are contributing to the shift in opportunity:
- the flight of capital away from veteran markets for more liberal markets
- the potential leapfrog effect of fast-growing talent pools
- ongoing asset absorption by prospect markets going on a spending spree
Getting global quickly
The majority of corporations are convinced of globalization's strategic importance and expect further expansion in the next five years, according to the BtoB Magazine article on global awareness.
Companies also need to recognize the differences between specializing by focusing on their core competencies and specializing in areas their customers' value. Being global and being globally integrated are different. Being global is simply having a global presence. Global integration strikes at the heart of how the firm operates as a global enterprise.
VaST and the untapped well
VaST's Universe and World programs position the company well to extend itself globally through relationships with other global companies. While VaST's worldwide opportunity is huge, the company doesn't expect to find it in the usual places.
Virtualization helps to achieve a global reach, largely because it speeds up collaboration and allows faster information sharing on a worldwide basis. And, because of VaST's growing global presence alongside a business model poised to be increasingly competitive in growing markets, VaST virtualization helps provide companies with the gift of global.
To learn more, I strongly encourage you to speak with a local VaST representative. Visit http://www.vastsystems.com/contact.html to learn more.
To your increasing success,
[Selected VaST Executive] |
